HÅFA BRAND BEGAN AS A VISION--A FAMILY-OWNED AND OPERATED CLOTHING BRAND BUILT TO REPRESENT THE PEOPLE OF THE MARIANAS. CREATED IN JULY 2015, HÅFA BRAND IS ROOTED IN THE CHAMORRO WORD "HÅFA," PAIRED WITH A DOUBLE QUESTION MARK LOGO, AND THE CODE 1341--SYMBOLS OF IDENTITY, CONNECTION, AND UNITY.
AS ITS FOUNDER, I GREW UP BETWEEN TWO PLACES THAT SHARE THE SAME LANGUAGE, CULTURE, AND ROOTS, YET SEPARATED BY A HISTORICAL DIVIDE--THE COMMONWEALTH OF THE NORTHERN MARIANA ISLANDS, CNMI (WHERE I WAS BORN) AND GUAM (WHERE I WAS RAISED)--A DIVIDE THAT WOULD ULTIMATELY INSPIRE THE MISSION BEHIND HÅFA BRAND.
- JR SABLAN, FOUNDER
THE MISSION
BRIDGE THE GAP OF OUR DIVIDED IDENTITY ACROSS A CHAIN OF FIFTEEN ISLANDS--UNITING THE CNMI AND GUAM AS ONE PEOPLE CONNECTED BY SHARED ROOTS, LANGUAGE, AND CULTURE THROUGH WHAT WE WEAR--A BRAND NAMED HÅFA. STRONGER TOGETHER.
ORIGIN OVER EVERYTHING
