HÅFA BRAND BEGAN AS A VISION--BUILT TO REPRESENT THE PEOPLE OF THE MARIANAS. IN JULY 2015, I CREATED HÅFA BRAND--ROOTED IN THE CHAMORRO WORD "HÅFA," PAIRED WITH A DOUBLE QUESTION MARK LOGO, AND THE CODE 1341--SYMBOLS OF IDENTITY, CONNECTION, AND UNITY.
I GREW UP IN TWO PLACES THAT SHARE THE SAME LANGUAGE AND CULTURE, YET FELT DIVIDED. THE HISTORICAL DIVIDE THAT SEPARATED THE MARIANAS INTO THE COMMONWEALTH OF THE NORTHERN MARIANA ISLANDS, CNMI (WHERE I WAS BORN) AND GUAM (WHERE I WAS RAISED)--INSPIRED THE MISSION.
- JR SABLAN, FOUNDER
THE MISSION
TO BRIDGE THE GAP OF OUR DIVIDED IDENTITY AS A CHAIN OF FIFTEEN-ISLANDS--UNITING THE ISLANDS OF THE CNMI AND GUAM AS ONE PEOPLE CONNECTED BY SHARED ROOTS, LANGUAGE AND CULTURE THROUGH WHAT WE WEAR. STRONGER TOGETHER.
ONE PEOPLE. ONE CULTURE.
